Digital
Digital Screens
Digital integration is on the rise in and screen roll-out has developed quickly in the Republic of Ireland, there are currently 150 digital screens operating in ROI. Carlton Screen Advertising currently supplies 13 cinemas with fully digital advertising in an efficient and accountable method. These sites include: The Screen Dublin, The Swan Cinema Dublin, The Irish Film Centre Dublin, Carlow Omniplex, Thurles IMC, Dungarvan Ormonde, Wexford Omniplex, UCI Newbridge, Bantry Cinemax, Galway Cinemobile, Movies@ Gorey, Movies@ Dundrum and Movies@ Swords.
| Region | Current number of Digital Screens | % of Screens |
| Republic of Ireland |
150 |
35% |
| Northern Ireland |
58 |
29% |
Updated: June 2011
The key benefits for advertisers are linked to the benefits digital brings to the cinema:
- Increased diversity of film product, such as 3D films, encouraging greater audiences
- Better quality cinema experience
- Shorter production lead times
3D Screens
| Region | Current number of 3D Screens | % of Screens |
| Republic of Ireland |
104 |
24% |
| Northern Ireland |
34 |
17% |