Buying On-Screen

Choosing the right on-screen package

Cinema can be bought on a screen by screen basis to target specific towns, cities or regions for brands and services with a geographically defined target market.

For brands targeting the general consumer on a national basis cinema can be bought in admissions packages delivering different demographic profiles:

The Basics

On-screen cinema advertising is available in weekly blocks Friday to Thursday. The minimum time unit available is 5 seconds. Prices differ based on commercial length with indices using 30" as a base.

Copy Length Cost Index

Guaranteed admissions can be bought by TV region, you can follow specific films, or nominate individual screens on which to screen your ad. Select one of the different package options above for full details.

Coverage & Frequency

Cinema campaigns, just like other media, can be measured by coverage and frequency. The coverage is essentially the proportion (%) of a target audience who are exposed to a campaign (going to cinema across campaign weeks). The frequency is the number of times those people reached will be exposed to the activity (number of times they go to the cinema).

Research proves that the high impact of cinema means that one exposure to an advert on cinema is effective compared to other media where multiple exposure is necessary.

Production

Cinema commercials are shown both digitally and on 35mm film. The lead time from booking to getting on screen is approx. 3 weeks. Getting your TV ad transferred to film is simple, for further enquiries contact us on 01 232 0955.

Clearance

Cinema Advertising Association cinema buying guidelines ensure your campaign meets industry agreed standards.

Requirements:
CAA (All advertisers), CCCI (ROI Alcohol advertisers only), BBFC (UK & NI advertisers only). This needs to be completed in advance of the cinema production process and can take up to 1 working week.