Core Audience Package (CAP)
The Core Audience Package offers the opportunity to tightly target the 15-34 audience. It delivers national coverage.
- Flexible package – no limits on number of weeks
- 30” media cost per week - €18,194
- 30” CPT €55.69
- 326,700 weekly admissions guaranteed
- Planning base applies
Brands could opt to reduce media and production costs by choosing CAP A or CAP B. Both packages still deliver national coverage with a marginally higher CPT than Full CAP.
Estimated 6 week coverage and frequency for CAP (15-34 year olds) – 36.17% at a frequency of 2.44