Foyer Promotions

Make Use of the Cinema Foyer Dwell Time

A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.  

Foyer promotional activity is becoming increasingly popular with our advertisers, who are capitalising on imaginative and exciting promotional ideas to complement on-screen campaigns and integrate exposure for their brands with the cinema visit. A wide range of opportunities are available including:

Standees

Attention grabbing displays, positioned in high traffic foyer areas allow brands and products to be displayed to cinemagoers in a creative and imaginative way.
Imagine WiMax utilised the long dwell time in cinema foyers to grab the attention of cinema goers with a life size cut out of JJ the 'WiMax Guy.' They were able to present thier brand and the attributes of their product in a fun and friendly manner by using this interesting and impactful approach.

Product Sampling

Put your product directly into the hands of cinemagoers with highly-targeted in-foyer sampling activity, ideal to encourage product trial. Sampling opportunities are available for products that neither conflict with nor impact on existing foyer sales activity. All sampling teams are provided by the advertiser.  Lynx utilised the cinema foyer with Product Sampling, which coincided with their on-screen Lynx Instinct commercial.  This activity took place in cinemas across Dublin and Cork.

Interactive Foyer Displays

To add brand experience to a cinema campaign, a dedicated foyer area is available for your promotional team to demonstrate products and interact with cinemagoers.  Talktoeu have hit cinemas in Galway to listen and ask questions that people have about the European Union.  Talktoeu utilised the dwell time in cinema foyers to allow people time to ask their questions in a Video Booth with the help of promotional staff.  This campaign ran alongside a national onscreen advert. 

Private Screenings

Use the cinema environment to effectively launch your new screen advertising campaign to retailers, sales staff, distributors etc. with private cinema functions. These can be arranged on a national or regional basis. Exclusive private screenings can also be offered as prizes in cinema-related competitions.

For more information, please contact Nicky Boylan on nicky.boylan@carltonscreen.ie or on 01 232 0973.