Male Premiere Package

The Male Première package offers the opportunity to tightly target admissions towards a particular gender.

  • Guaranteed Weekly Admissions 239,043
  • Cost per week €11,952
  • Minimum campaign duration 6 weeks (consecutive or alternate)
  • Excludes movies with a strong female/male bias

* Guaranteed admissions packages / Subject to planning base.


Estimated 6 week coverage and frequency for male première package – 33.15% at a frequency of 2.20