Premiere Plus Package
The Première Plus package offers the opportunity to tightly target admissions to the 20+ ABC1 demographic.
- Guaranteed Weekly Admissions 239,043
- Cost per week €11,952
- Minimum campaign duration 6 weeks (consecutive or alternate)
- Excludes movies with a strong youth bias
- Guaranteed admissions packages / Subject to planning base.
Estimated 6 week coverage and frequency for the Première Plus Package (20-44 year olds) – 27% at a frequency of 1.98