Social movers and reel trendsetters (SMART)
SMART offers the opportunity to exhibit in first-run screens alongside major releases in their opening weeks. It focuses on 15-24 year old opinion formers.
- Flexible package – no limits on number of weeks
- 30” media cost per week - €16,519
- 30” CPT €85.15
- 194,000 weekly admissions guaranteed
- Planning base applies
Brands could opt to reduce media and production costs by choosing SMART A or SMART B.
Estimated 6 week coverage and frequency for SMART (15-24 year olds) – 36.65% at a frequency of 2.24