Why Cinema?
Consumers believe that cinema adverts are special, more enjoyable and for more successful brands.
Carlton Screen Advertising commissioned the FAME Ireland research in 2009 to gain a deeper level of understanding into the Irish cinema goers’ behaviours, attitudes, interests, and consumption habits.
ROI Film Monitor is a quarterly survey of 1000 respondents aged 7+. It analyses frequency and recency of cinemagoing, and it provides audience profile information of film releases, allowing essential insight for media planning.
TGI (Target Group Index) is a global market research survey that provides invaluable consumer insights for communication channels such as the cinema medium.
Cinema advertising is proven to be recalled with significantly more detail and deeper understanding than other media advertising. Carlton Screen Advertising has conducted nearly 100 pieces of research over the last 15 years. Search for a case study by product category, campaign objective or target audience.