Case Studies
Carlton Screen Advertising has conducted a lot of research over the last 15 years for advertisers who wanted to evaluate what effect Cinema had on their brand.
There were 5 Irish case studies conducted in the last few years:
Cinema has the power to drive recall: To establish and compare recall between cinema and TV and to monitor how this recall is maintained throughout time.
This was a new creative for Kit Kat targeting the younger, discerning chocolate eater. The campaign was targeted towards 15-34 year olds and the study was the first bespoke cinema advertising study conducted by the cinema industry in Ireland.
The Midland Health Board ran 2 creatives in cinemas for Smoking Quitline and Crisis Helpline to ensure that it was reaching its target audience with the right messages.
Sony Bravia chose cinema as a key medium to showcase their new ad creative. The new creative was artistically impressive and fit very well with the quality of the big screen. Due to the nature of the ad there was a lot of PR around during the campaign
Sprite wanted to measure recall of the Sprite ad among cinemagoers and to test their depth of understanding towards the ad.