Target Group Index (TGI)

TGI (Target Group Index) is a global market research survey that provides invaluable consumer insights for communication channels such as the cinema medium.

The TGI survey gathers information on many different aspects. Respondents are asked about the products and brands they use, as well as their use of services and leisure activities, their media exposure and preferences, their attitudes and motivations and finally demographics.

As a result the findings are extremely flexible and detailed, presenting virtually endless opportunities for market analysis and segmentation. This allows Carlton Screen Advertising understand our consumers and target them accordingly.

If you would like more information on TGI, please contact your account manager.