Why Cinema Works

Advertising is part of the cinema experience

Consumers believe that cinema adverts are special, more enjoyable and for more successful brands. FAME Ireland has proven that consumers believe the medium would be worse off without commercials, as cinema is seen as a chance to escape busy, stressful lifestyles. The all consuming sound and large screen format form part of the huge impact advertisers can achieve.

Creates deeper brand communications

Cinema audiences are captive and at a heightened level of emotional stimulation - as a result they are more engaged in your advertising message than with any other medium. Using case studies, we’ve proven that cinema ensures a far more detailed understanding of advertising than an everyday media environment, in terms of both recall and impact.

Targeted

You can efficiently target your consumers by film package, region or audience making your cost per thousand as efficient as possible. Go to Planning & Buying for more detailed information.

Accountable

Cinema is the only medium to monitor actual admissions. Using Nielsen EDI weekly admissions data, we can tell you exactly how many admissions your campaign delivered every week. Go to Cinema Data for further information.

Innovative

Unlike any other medium, cinema can combine high impact and brand building on screen with direct brand experience in the foyer with Cine6 sheets or sampling. New technologies such as Bluetooth downloads provide innovative ways for advertisers to connect with their consumers. Go to Cine6 sheets and Foyer Promotions pages for more information.