Carlton Screen Advertising: Smart Package

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The SMART Package offers the opportunity to exhibit in first-run screens alongside major releases in their opening weeks; it focuses on 15-24 year old opinion formers

Buying On-Screen

Jumbo Package

Core Audience Package

Production & Clearance

FAQs

For actual costs contact Carlton Screen Advertising on + 353 1 631 0100

Smart Package

The SMART Package enables advertisers to target a 15-24 audience while still benefiting from an audience guarantee and exhibition with Blockbuster movies.
Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand
Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge
The SMART Package is available in three formats :
a) Full SMART
b) SMART A
c) SMART B

SMART Cinema Audience Profile
15-19	38%
20-24	19%
25-34	29%
35+	14%
Male	49%
Female	51%
ABC1	41%
C2DE	59%

Production

Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our Production Department who can take care of everything for you.
Lead times from booking to getting on screen are 4 weeks - don't forget our Early Booking Incentive which guarantees 6% additional admissions free of charge if you can book your campaign 6 weeks in advance of the month it starts.