Cinema advertising offers local and regional businesses and services an opportunity to reach potential customers within their catchment area. This minimises the wastage a national campaign would incur.
Local and regional advertisers can reach a clientele who have a higher than normal disposable income by cherry-picking the cinemas in the towns and cities they are targeting.
Getting Your Ad On-Screen
Advertisers who do not have a broadcast commercial can benefit from creating their very own ads using high quality images from corporate photography, brochures or digital pictures.
A voice-over for your ad can be supplied by Carlton Screen Advertising at no extra cost.
Carlton Screen Advertising coordinates the production of your commercial as a free service. Please allow 5 weeks production lead-time from receipt of materials to exhibition.
What They Cost
For local and regional advertisers the cost of reaching your target clientele in your local area is determined by:
- The duration of the campaign.
- The number of screens that the commercial is to be exhibited on.
- Please contact your account manager for shorter campaign costs.
Regional Film Package:
Regional clients can target the lifecycle of a particular movie, e.g. 4 weeks exhibition with Spider-Man 3 in cinemas within their catchment area, e.g. Dublin, Cork or Galway.
Line by Line:
An alternative is to target the top screens in specific cinemas, therefore guaranteeing exhibition with all the top blockbusters, e.g. an 8-week campaign on the top two screens in cinemas in their catchment area, e.g. Galway and Limerick.
To receive a tailored proposal to suit your business needs call Carlton Screen Advertising on 01 631 0100.
Testimonials
“Our cinema campaign in the Midland Health Board region was recently evaluated by MORI MRC. The main findings of the evaluation suggest that the cinema campaign has been successful, with 84% of respondents rating cinema advertising as an effective means of promoting the campaign.”
Billy Bland, Suicide Resource Officer, Midland Health Board
See Midland Health Board case study
“This is Draíocht’s perfect target market and thanks to Carlton Screen Advertising we created an accessible advertising campaign, relevant to our locale, targeting all age groups, and easily showing the benefits of getting involved with Draíocht. We look forward to continuing our advertising relationship with Carlton Screen Advertising in the future.”
Nicola Murphy, Marketing Press & PR Manager, Draíocht