Get more from cinema: On-Screen
By targeting specific genres of cinema, seasons of films, or all film product over a specific period you can run a sponsor credit outside the ad reel and immediately before the trailers giving your brand high-impact exposure in the auditorium.
On-Screen activity can also take the form of a Short Film, appearing before the ad reel.
Take a look below and find out how advertisers have successfully used on-screen sponsorships in the past. Click on the links below for full details.
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VW - sponsorship of independent cinemas VW have built up an association with this premium film experience over three years reaching the discerning cinemagoer
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Channel 4 'Lost' - silver spot trailering Find out how Channel 4 built awareness and buzz around 'Lost' among early opinion formers with a bespoke 'trailer' cinema
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Adidas - silver spot trailering Find out how adidas created buzz and awareness for their forthcoming ‘Impossible Pitch’ campaign
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Ford Focus - film season sponsorship Ford created a unique association with an upmarket cinema audience by sponsoring an Awards season of films
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Renault Clio - film preview sponsorship By sponsoring film previews Renault was able to target an audience of male, 17-34, early adopters with some Va Va Voom
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Cartoon Network - short film Find out how Cartoon Network screened a 6-minute short on cinema to highlight their programming content
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Canon - ad funded progamming Find out how Canon’s showcased its award-winning mini documentary series ‘The Shot’ with ad funded programming
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VW Touran - sponsorship of ODEON's Movie Mob VW maximised their association with the family audience by sponsoring ODEON's kids' film club
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Supporting Activity
In addition you can make full use of the cinema environment by supporting your sponsorship with foyer standees, counter cards, quad posters and printed ticket backs. See our Off-Screen section for more details.
Fore more information, or to discuss any ideas you have, contact the Creative Solutions team on +353 1 631 0100.