Core Audience Package
- The Core Audience Package (CAP) offers the opportunity to tightly target the 15-34 audience. The package delivers national coverage.
- Campaigns run with all films except children's films (a 10% admissions filter is applied)
- Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand
- Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge
- The CAP is available in three formats :
a) Full CAP
b) CAP A
c) CAP B
| 15-19 |
37% |
| 20-24 |
20% |
| 25-34 |
23% |
| 35-44 |
12% |
| 45+ |
8% |
| Male |
47% |
| Female |
53% |
| ABC1 |
49% |
| C2DE |
51% |
|
Production
- Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our Production Department who can take care of everything for you.
- Lead times from booking to getting on screen are 4 weeks - don't forget our Early Booking Incentive which guarantees 6% additional admissions free of charge if you can book your campaign 6 weeks in advance of the month it starts.
Copyright Carlton Screen Advertising © 2008