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The Family Package offers the opportunity to advertise with all family films released during one year. It provides a unique mutual viewing opportunity for parents and children
Cinema tickets
Family Pack

Just some of the past films in the Family Pack:
 
The Golden Compass Bee Movie Enchanted Mr. Magorium's Wonder Emporium Alvin and the Chipmunks The Waterhorse



  • The Family Package offers the opportunity to advertise with all family films released during one year; it provides a unique mutual viewing opportunity for parents and children
     
  • 96% of 7-14 year olds ever go to the cinema and 44% go at least once a month* 
     
  • Last year there were 23 children's films released at the cinema taking €17.5m - that's 3.27m admissisons
     
  • Family films are characterised by accompanied viewing, 45% of kids go with a parent or other adult.*

    *(Source: CSA/ROI Film Monitor 2006)
     
The Family Pack Cinema Audience Profile

7-14 48%
15-19 20%
20-24 7%
25-34 12%
35+ 13%
Male 38%
Female 62%
ABC1 47%
C2DE 53%


  • The Family Pack is available in bursts across the year that coincide with school holiday dates. It can also be bought annually at an incentivised rate.
     
  • Full annual package and bursts sold on a national basis
     

Annual Package - Burst by Burst

Call our sales team for specific costs on 01 631 0100

Period  Films Included Cost per Burst
Autumn & Winter 2008/9
10 October - 15 January 		 
High School Musical 3
Igor
Robosapien
Madagascar 2: The Crate Escape
Bedtime Stories
  		tbc
 
February 2009
6 February - 5 March
4 Weeks
  		 
The Secret of Moonacre
Bolt
The Pink Panther 2
Hotel for Dogs
  		tbc
Easter 2009
20 March - 21 May
9 Weeks 		 
Beverley Hills Chihuahua
Coraline
Monsters vs. Aliens
Race to Witch Mountain
  		tbc
Summer 2009
29 May - 17 September
16 Weeks 		 
Up 3D
Old Dogs
Night at the Museum 2
Ice Age 3: Dawn of the Dinosaurs
Land of the Lost
Harry Potter and the Half Blood Prince
  		tbc
Autumn & Winter 2009/10
2 October - tbc January 		 
Toy Story 3D
G-Force
A Christmas Carol (3D)
The Fantastic Mr. Fox
  		tbc
 

 


Annual Family Pack

  • Minimum ROI box-office guarantee for 2007 is €20m  
  • Package cost is €95,000 and includes free transfer and prints for one 30" execution valued at €7,807
     
  • Headlining films include The Chronicles of Narnia: Prince Caspian, Harry Potter and the Half Blood Prince and Madagascar2: The Crate Escape




Production

  • Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our  Production Department who can take care of everything for you.
     
  • The lead time from booking to getting on screen is 4 weeks

 

 
    Copyright Carlton Screen Advertising © 2008