Carlton Screen Advertising: Case Studies

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Carlton Screen Advertising has conducted nearly 100 pieces of research over the last 15 years, search for a case study by product category, campaign objective or target audience

Why Cinema Works

Case Studies

Power To Change Minds

Category Guides

Drawing Conclusions

The Power Of Cinema

Useful Information

If you have any comments or feedback on our research or would like more information, please contact:

Lisa Shanley
Marketing and Research Assistant
Lisa.shanley@carltonscreen.ie
Tel: +353 (0) 1 631 0112

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Case Studies Methodology

Carlton Screen Advertising has conducted nearly 100 pieces of research in the last 15 years for advertisers who have wanted to evaluate what effect Cinema has had on their particular brands.

Standard Cinema research is to split the research into sub-samples - Cinemagoers and non-cinemagoers.

Cinemagoers

Cinemagoers are recruited in Cinema foyers, an appointment is then made to telephone them the following day about their cinemagoing habits. At no time are respondents informed that research is advertising related.

Non-Cinemagoers

Non-cinemagoers are interviewed over the telephone - it is essential that they match the Cinema sample in terms of demographic, and any other specific requirement of a brand's target market.