Advertising is part of the cinema experience
Consumers believe that cinema adverts are special, more enjoyable and for more successful brands. Research has proven they believe the medium would be worse off without commercials as cinema is seen as a chance to escape busy, stressful lifestyles. The all consuming sound and large screen format form part of the huge impact advertisers can achieve. Go to
The Power of Cinema section to view findings from our qualitative study.
Creates deeper brand communications
Cinemas audience are captive and at a heightened level of emotional stimulation - as a result they are more engaged in your advertising message than with any other medium. Using new research techniques and neuro-science, we’ve proven that cinema ensures a far more detailed understanding of advertising than an everyday media environment. Go to the
Drawing Conclusions study for more detail.
Targeted
You can efficiently target your consumers by film package, region or audience making your cost per thousand as efficient as possible. Go to
Planning & Buying for more detailed information.
Accountable
Cinema is the only medium to monitor actual admissions. Using Neilsen EDI weekly admissions data, we can tell you exactly how many admissions your campaign delivered every week. Go to
Market Data for further information.
Cost effective
Cinemagoers are notoriously light TV viewers as well as being early adopters and trendsetters who deliver unique reach; making cinema a cost effective route to take.
Broad range of audiences
Cinema has access to 3.5m people every week with audience profiles continually broadening. Family films are becoming ever more popular providing unique family viewing (58% of kids (7-14) viewing with parents), cinema also plugs the gap providing a hard to reach upmarket 15-34 year old audience with 45+ year olds being enticed back to the big screen through compelling film product. Through our various buying routes it is possible to reach these target audiences. Go to our
Buying Screen pages for more information.
Innovative
Unlike any other medium, cinema can combine high impact brand building on screen with direct brand experience in the auditorium or foyer with sampling, promotions and competitions. New technologies provide innovative ways for advertisers to connect with their consumers from creating 3D ads, to live ads, holograms in foyer or Bluetooth downloads. The only limit is your imagination. Go to our
Creative inspiration page and
Sponsorships & Promotions pages for more information.